J Lo Is Intimissimi Lingerie Brand’s Ambassador

In addition to being an in-demand actress, singer, performer, and designer, Jennifer Lopez is enjoying her role as Intimissmi’s global ambassador. Announcing the role in a press release in March 2023, the Italian intimates company said they chose to work with Lopez because she embodies women empowerment and “modern sexiness.”

In the accompanying photo shoot, for the Spring 2023 campaign, Lopez modeled the Pretty Flowers Sofia balconette bra in flame scarlet, digital turquoise, and valentine pink. It comes embroidered with ivory blooms across the lightly-padded mesh cups and along the elegant trim. The coordinates include a matching see-through lace panty, though Lopez mixed and matched various other satin-silk pajama pieces in the Chris Colls-lensed photos. The shoot inspiration? A dreamy Italian summer evoked through bold colors that represent Positano.

Lopez also commented on her partnership with Intimissimi in the release, stating: “I love Italy – the people, the fashion, the culture, the food and the storied history. When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits and intricate designs. I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong.”

She wears the brand for personal photo shoots as well — both to tease her upcoming projects and to show off tributes to husband Affleck, such as her “Mrs” nameplate necklace that she styled with a black set back in November of 2022.

Most recently, she debuted a co-designed capsule with the brand titled “This Is Me…Now” as a nod to her upcoming album of the same name. The collection, which includes a black halter cutout bra, lace teddies embellished with chains, and silk camisole sets, represents Lopez’s “evolution,” according to a press release.

Ahead, see every time Jennifer Lopez posed in Intimissimi lingerie.