The Biggest Trends From the Chanel S/S 27 Runway Show

It’s been one year since Matthieu Blazy’s first collection as Chanel’s artistic director debuted to the world, and it’s safe to say that it’s been the indisputable It brand ever since. Blazy has single-handedly transformed the brand while staying true to the longstanding heritage of the fashion house. While S/S 27 represented the present and future of Chanel in many ways, Blazy’s inspiration for the collection was the multi-faceted life of Gabrielle “Coco” Chanel. As the show notes state, “In the collection, the young Gabrielle becomes the various Chanel women she will be. They carry one within the other, a layered history of selves within a layered history of the clothing she wore. This is her personal fashion journey: from the strictures of Edwardian corsetry and tailoring she once assumed and rebelled against, to her reconfigured, revolutionary ideas of suiting, slipped on and lightly sported.”

The show’s dramatic setting, staged at the Grand Palais at the tail end of Paris Fashion Week, featured white swallow birds and a moon suspended from the ceiling, a soundtrack that included Britney Spears, a whopping 83 looks, and, of course, a plethora of celebrities on the front row. Blazy’s interpretation of Chanel has captured the fashion world’s attention, which has led to a frenzy when each of his new collections becomes available, and his creations for S/S 27 will undoubtedly produce quite a few more It items next year. Everyone wants to be a cool Chanel girl right now, and the future trends highlighted below will define what that looks like in 2027.

The A-List Attendees

Chanel always draws some of Paris Fashion Week’s most famous faces. This season, mainstays such as Nicole Kidman, Dua Lipa, and Ayo Edebiri were joined by on-the-rise It girls such as Ella Rubin, all dressed in head-to-toe Blazy-designed looks.

Pictured: Dua Lipa

Pictured: Nicole Kidman

Pictured: Ayo Edebiri

Pictured: Rosie Huntington-Whiteley