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A huge part of the fun of Halloween is that EVERYONE gets into the spirit of the spooky season that flows through our veins all year long. Even places like Chipotle Mexican Grill!
Chipotle has announced the return of Boorito, the brand’s annual Halloween tradition, with a national $6 digital entrée offer from 3 p.m. local time to close on October 31 for Chipotle Rewards members. And, for the first time ever, the brand is extending its operating hours until midnight in select college towns on Halloween!
Here’s everything you need to know…
Boorito After Hours
Chipotle is evolving its 23-year Boorito tradition by embracing the late-night dining preferences of Gen Z who like the convenience of craveable food when and where they want it. Over the past two years, Chipotle has seen a 30 percent increase in transactions after 8pm on Halloween and 81 percent of 18- to 26-year-olds surveyed reported wanting to see Chipotle open until midnight.
For the first time ever, Chipotle is extending the Boorito tradition late night in select college towns. On Halloween, 53 Chipotle restaurants in popular college towns will remain open until midnight to nourish late-night cravings, with the $6 digital entrée offer extended until midnight local time. The 53 participating restaurants are among the college towns that eat the most Chipotle and represent the number of real ingredients on the restaurant’s permanent menu.
See participating restaurants here.
Chipotle is also turning up the heat on digital orders after hours. The first 100 digital orders placed between 10 p.m. local time and midnight at each of the 53 locations open late will receive an exclusive bottle of TABASCO® Brand Scorpion Sauce, the spookiest hot sauce made with one of the world’s most intense peppers—the Scorpion. TABASCO® Scorpion Sauce is making its debut at Chipotle for one night only on the most frightening night of the year.
The Evolution of Boorito
Chipotle‘s Boorito tradition first emerged in 2000 with a burrito-themed costume contest on Halloween. In subsequent years, guests in costume on Halloween were treated to discounted entrées at Chipotle restaurants. Boorito was a well-established tradition by the millennial generation’s college years. As Gen Z occupies campuses today, Chipotle is adapting its annual celebration to resonate with this generation by offering extended hours and a digital Boorito offer.
“Boorito has become a mainstay for Chipotle. This year, our digital offer makes it even easier for fans to fuel their Halloween celebrations with real food,” said Chris Brandt, Chief Brand Officer.
It’s Not A Trick, It’s A Treat
On Halloween, Chipotle Rewards members are in for a delightful treat. Chipotle Rewards members who use promo code “BOORITO” when ordering digitally on October 31 from 3 p.m. local time until closing can enjoy a $6 entrée.* The offer is exclusively available for digital orders on the Chipotle app and Chipotle.com, limit one per transaction. To participate in Chipotle‘s annual Boorito offer, fans can sign up for Chipotle Rewards at www.chipotle.com/rewards.
Boorito Offer Complete TermsChipotle Rewards members receive one (1) entrée item for US$6 when using promo code BOORITO at digital check-out via chipotle.com or the Chipotle mobile app from participating U.S. locations. Valid only on October 31, 2023 beginning at 3:00 pm local time through restaurant closing; redemption is subject to availability. Not valid for kids meals, catering orders or on third party ordering platforms. Limit one free item per transaction. Extra cost for guacamole (except for veggie entreés), queso, extra meat or other modifiers. Taxes, gratuities, and any sides are not included and are the responsibility of the customer. Restrictions may apply to use with other coupons, promotions, or special offers. Additional restrictions may apply; void where prohibited.
TABASCO® Offer TermsAVAIL. WHILE SUPPLIES LAST. 100 Tabasco® Scorpion Sauce bottles available for first 100 digital orders placed after 10:00 pm local time at participating restaurants in the United States. Must be 13 or older. See terms and conditions for additional restrictions & full list of participating restaurants at: Chipotle.com/Boorito-Tabasco.
