Latin Artist on the Rise – Billboard

Ludmila Oliveira da Silva was born to sing. It’s something that comes “from inside my soul,” she tells Billboard Español over Zoom. The artist had just returned home to Rio from a business trip to Argentina. She mentions proudly that she writes most of her songs, and began to do so at an early age. Her inspiration? Seeing The Beyoncé Experience Live (2007) on DVD, a game-changer for the pre adolescent. “I saw her so free on stage, so happy, so confident, and I wanted to do that too,” she recalls. “That’s how I found myself in music.”

For a short stint in her early career, Ludmilla dubbed herself MC Beyoncé, and released her breakout hit “Fala Mal de Mim” (2013) under that stage name —  a viral YouTube release that clocked in at 15 million views at the time. While Queen Bey has been her number one idol, she also takes cues from SZA, Kehlani, and Rihanna. “They caused all this, you know?” she muses. “I really wanted to externalize these things that I feel inside me.”

Although Ludmilla’s admiration for American neo-soul, pop and R&B have helped fuel her creative wanderlust, her love for homegrown sounds is unparalleled. She built her artistic persona embracing Brazilian art forms, from samba to pagode and funk carioca, with an enigmatic flow that’s all in Portuguese where she reps life in the favelas, self empowerment anthems, and rendezvous encounters. She’s a household name in her native country, who’s widely recognized as the Rainha da Favela (or Queen of the Favela).

“I come from the favela here in Rio de Janeiro, where funk is a very strong genre. It’s a musical genre that saves lives,” she asserts. “In these communities, you have a lot of connections with funk and Black music.” Favelas have become synonymous with the slums, and although poverty and crime abound, music and culture are potent agents of change (think the roots of hip-hop in the Bronx). 

“I started singing and began appearing in the media through funk. I saw that my musical range was wide, that I could do everything I dreamed of, everything I wanted to do. So I started to invest more in this, and now I am at this moment,” she says. 

Ludmilla signed with Warner Music Brasil, released her debut 2014 album Hoje and followed up with 2016’s A Danada Sou Eu. By the time of 2019’s Hello Mundo, her star ascended higher: She made Brazil’s Top 50 on Spotify, toured Europe, and appeared in a 2019 single (MC Lan, Skrillex and TroyBoi’s “Malokera”) that starred in Rihanna’s Savage x Fenty fashion show. In 2020, she became the first Afro-Latina artist to reach one billion streams on Spotify. 

Last month, the rising Brazilian signed a high-profile management deal with WK Entertainment/Central Sonora. “Ludmilla reflects the true sonority that exists in Brazil today. She is ready to conquer the world by exploring our Brazilian culture,” Cesar Figueiredo previously said in a statement shared with Billboard Español. “Our alliance began a few years ago as a friendship and has since blossomed, giving us the opportunity to finally work together professionally. It is truly an honor for me as a manager to represent a highly regarded and iconic artist such as Ludmilla.” This month, she dropped the energetic singles “Sou Má,” featuring Tasha & Tracie and Ajaxx, as well as “Naci Pra Vencer” with Dallass.

With a highly versatile ability to create riveting pop that spans Latin trap, funk, soul and more, coupled with her alluring stage presence, Ludmilla is a force to be reckoned with. 

Name: Ludmila Oliveira da Silva 

Age: 27

Recommended Song: “I would recommend ‘Rainha da Favela’ because it describes who I am as a person, where I come from, and what I’m about. It’s about me, and it encapsulates the image I want to deliver.”