Where to Buy Taylor Swift’s New Balance Sneakers

If there’s one thing Taylor Swift knows about game day, it’s that no outfit is complete without a sleek pair of New Balance sneakers. While cheering on Travis Kelce at a Kansas City Chiefs game on Sept. 24, Swift wore a white cropped tank top by Dôen, Ksubi distressed denim shorts, a Chiefs windbreaker, and a pair of red-and-white 550 New Balance sneakers. On Oct. 3, Swift was again spotted in a pair of New Balances — this time the Ganni x New Balance 1906R sneaker — during a stroll through New York City. She styled the shoes with black bike shorts, a Still Here New York Dad Cap, a Louis Vuitton camera box bag, and an oversize Shania Twain t-shirt from Free People.

Since making her public debut with Kelce on Sept. 24, Swift has seemingly adopted a sports-centric wardrobe with a focus on athleisure pieces like sweatshirts and running shoes. The shift in her style has been so noticeable, in fact, that sales for the 550 New Balance sneaker increased by 25 percent in the week following her game-day appearance, according to Complex. Notably, the sneakers first made their debut in 1989, making them a possible nod to “1989 (Taylor’s Version),” her upcoming rerecorded album.

Joined by celebrity friends — including Blake Lively, Ryan Reynolds, Brittany Mahomes, and Sophie Turner — Swift attended another Chiefs game on Oct 1. This time, the star arrived in a pair of Area embellished denim shorts, an opulent upgrade from the traditional game day sweats and joggers. She completed the look with a black long-sleeved crewneck shirt, a Gant Studio leather shirt, and Christian Louboutin knee-high boots in place of her usual sneakers.

Like her Eras tour closet, Swift’s game-day wardrobe is scoring major style points from every angle, including her footwear. Shop Swift’s exact New Balance sneakers ahead.