What Is a Stylist in 2022? Retail Therapists, Image Managers and More

“I really don’t care about trends or what other people think. Of course, you must pay attention to the competition, but I don’t lead with that. I lead with love and gratitude. I’m here to provide a service, and I want to give my clients a luxurious and caring experience.”

“With millions of images popping up on our phones every second, fashion has never been faster. For this reason, styling today goes way beyond just putting a good outfit together. Any press opportunity needs to be well curated and strategized to make a more memorable moment.”

“Now, more than ever, the role of a stylist is to stay on top of emerging designers — accounts like @upnextdesigner are showcasing incredible work by young artists — and to create interesting viral fashion moments. It’s the era of lewks!”

“I think a stylist’s role in 2022 is to make an effort to match the right brands with the right people and to tell a story that makes people dream.”

“In 2022, stylists are shaping the fashion landscape. Celebrities and content creators look to them to help create outfits for not only the red carpet but also their millions of followers eager to replicate and buy right away.”

“The role of a stylist in 2022 includes being a fashion therapist and marketing expert. We are responsible for being aware of the social trends, brands and movements that align with our client’s image and lifestyle. Creating a viral photo goes beyond the look. Focus on the message, and the moment will speak for itself.”

“We live in a world that is so image-driven, and those images are very vulnerable to critique. I believe we live in a ‘book cover’ world, so it’s our job, more than ever, to style that book cover as
authentically as we can.”

“Stylists have always held many roles. We are now the ones who help set the trends by elevating people’s personal style and identity in fashion.”

“The role of a stylist is so much more than making someone look nice. These days, fashion is so deeply intertwined with culture, music and film, and it’s a means of communication. That’s the reason I still love being a stylist!”

“I think that now, more than ever, people are looking to be entertained by fashion. Today, a stylist has to do more than just put outfits together; they have to make choices that feel
relevant to what’s happen- ing in fashion in real time. Stylists are looking at the bigger picture in 2022.”

“My role as a stylist includes creative direction and story development. It’s important for people in this industry to develop their own style and brand. Nowadays, platforms like TikTok have made styling more mainstream and people can play with different looks from around the world.”

“Being a stylist in 2022 means dressing beyond the red carpet. It involves a curation of looks, clientele and style personas.”

“Our role as stylists is to help people embody their authentic selves and to elevate their unique personal style in fun and creative ways.”