Here at Who What Wear UK we’re big fans of H&M at the best of times. This summer, however, the high street hero has outdone itself with a roster of chic trends and elevated wardrobe staples. From pretty throw-on dresses you’ll rely on all season long to linen basics that will be favourites in your collection way beyond 2022. H&M is proving tough to beat right now if you’re looking to keep your closet feeling fresh at an affordable price.
Of course, just like with anything fast fashion, we suggest making high street buys just one small part of your wardrobe. It always pays to keep an eye out for resale or vintage items that could play the same role, as well as identifying the items you wear again and again and then investing more in them from an independent or designer brand to get quality you can guarantee will last. But if you’re looking to fill some obvious gaps in your summer wardrobe with affordable pieces that look a lot more expensive than their price tag— H&M has you covered.
