If you need to do some swimsuit shopping as summer approaches but aren’t sure where to start, I have a simple suggestion: Start with color. It’ll narrow your search down a lot and make shopping a lot more fun. But if you’re not even sure what color swimsuit you want, I have some suggestions that I think you may appreciate.
Swimsuit trends are usually dictated by the overarching fashion trends of that season, and that goes for color trends as well. You’ll always find black and bright colors in abundance when it comes to swimwear each summer, but my list of swimsuit color trends is a bit more nuanced. There are six color trends, in particular, that make excellent swimsuit colors, and the market is flooded with them. Ranging from subtle neutrals to bold statement makers, these swimsuit colors will ensure that you stand out at the beach or pool. Scroll on to get your bikini and one-piece shopping started for the season.
Chocolate Brown
One of the most elegant swimsuit color trends of the season, you will look like you know what you’re doing in a chocolate brown swimsuit this summer.
Shop Chocolate Brown Swimsuit
HUNZA G
Tammy Metallic Seersucker Triangle Bikini
J.Crew
Ruched Squareneck One-Piece Swimsuit
Zimmermann
August Eyelet Balconette Bikini Top
vitamin A
Moss Bikini Top
Red
To the surprise of no one, red swimsuits are set to be big again this summer. If you want to avoid Baywatch associations, opt for a bikini.
Shop Red Swimsuits
HAIGHT
Gabi Ribbed Bandeau Bikini
Reformation
Posidonia One Piece Swimsuit
Ramy Brook
Jayda Underwire One-Piece Swimsuit
Black and White
It’s a combo! Black and white swimsuits are just about as chic as it gets. They’re timeless and you’ll always look on-trend yet classic when wearing one.
Shop Black and White Swimsuits
Same
Rose Floral-Appliqué Bandeau Bikini Top
Reformation
Azure Bikini Bottom
H&M
Non-Padded Bikini Top
Montce
X Olivia Culpo Jacelyn One Piece
Cobalt Blue
If brights are more your speed and you like to kind of match the water, add a cobalt blue swimsuit to your shopping list. Compliments of this pretty color are guaranteed.
Shop Cobalt Blue Swimsuits
Staud
Shoreline Bikini Top
Good American
Whip Stitch One-Piece Swimsuit
Artesands
Kahlo Arte Eco Crinkle A–g Cup One-Piece Swimsuit
Yellow
Yellow is a major color trend this summer, and every shade of yellow from butter to marigold happens to look amazing in the sun.
Shop Yellow Swimsuits
Solid & Striped
X Sofia Richie Grainge the Luela One Piece
Maygel Coronel
+ Net Sustain Agape One-Shoulder Appliquéd Bikini
bond-eye
Mara One-Piece Swimsuit
Melissa Odabash
Milan Underwired Bikini Top
Pale Pink
After last summer’s hot pink moment, it’s pale pink that’s at the forefront for summer 2024. This pretty color is a great option if you prefer pastel swimwear.
Shop Pale Pink Swimsuits
Bananhot
Jasmin Bikini Top
Billabong
Tanlines Emma Underwire One-Piece Swimsuit