Kylie Jenner’s Nude Briefs & Sequin Top For Kylie Cosmetics

Kylie Jenner is promoting her new Kylie Cosmetics Gloss Drip shades with a wet-effect campaign image, posted to her Instagram page on July 31. The 25-year-old beauty mogul often strips down for brand photo shoots, but this latest series presents an elevated take on the naked trend, as Jenner’s sequin crop top and high-waisted nude briefs are the exact color of her skin tone.

Jenner, who launched Kylie Cosmetics in 2014, stares directly at the camera with her darkly-lined lips pursed to show off the liquid-like appearance of her famous product. Her dark hair is wet and tossed effortlessly across her face, and there are noticeable water droplets on her thighs, as if she just took a dip in the pool. Jenner opted for a translucent, square-shaped manicure for the shoot, as well as pink cheeks, plenty of highlighter, and caramel-tinted eye shadow.