House of Dagmar Coats Are the Chicest Choice for Winter

Somewhat of an “if you know, you know” brand in the industry, House of Dagmar has become a go-to for fashion experts who are looking for that minimalistic, quiet luxury vibe right now. The brand’s simple yet elevated designs feel fresh and modern with clean lines and soft structural details, but everything they produce still feels really wearable, and like it could be kept in your capsule wardrobe and reworn for years and years. The premium quality allows for that too, and the impeccable outerwear offering is no different. While the brand may have a similar feel to super-luxury brands like The Row and Loro Piana, luckily it comes with far more reasonable price tags—another factor that appeals to us fashion people. Basics like tops and jeans range from the £100-£300 mark, where more luxe styles like knitwear, tailoring (oh, the tailoring!) and the outerwear can sit between £200-£1000. Still investment pieces for sure, but these are wise buys that last rather than trend-led or “cult” splurges.