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Hailey Bieber’s lingerie collection is totally envy inducing. The model has been promoting a series of Victoria’s Secret pieces since joining The VS Collective in June 2021. On Oct. 11, the brand shared a picture of Bieber in a purple Love Cloud bra with the matching lace thong. The image was accompanied by a quirky caption that read: “Weather alert: cloudy skies ahead. Dreamy new Love Cloud frames are back and better than ever. #WearTheCloud.”
Earlier, the 25-year-old star posed in a shimmery lace bodysuit with a sweetheart neckline, a sheer bodice highlighting her midriff, and alluring hip cutouts. Victoria’s Secret posted snaps on Instagram of Bieber wearing the garment (which is the Wicked Unlined Balconette Teddy), pairing it with a quirky caption that read, “@haileybieber isn’t driving, but she has mastered shifting into neutral.”
Prior to that, the company also posted another shot of Bieber modeling the Victoria’s Secret Unlined Floral Embroidery Corset Top ($85) and matching Floral Embroidery Cheekini Panty ($30) from the Dream Angels fall collection. Outside of undergarments, Bieber has also been promoting the brand’s bikinis, one of which embraced summer’s biggest swim trend: a metallic blue thongkini.
Bieber is among the women helping shape the future of Victoria’s Secret through The VS Collective. Other members include Bella Hadid, Adut Akech, Priyanka Chopra, Megan Rapinoe, Valentina Sampaio, Paloma Elsesser, and Naomi Osaka. “These extraordinary partners, with their unique backgrounds, interests and passions will collaborate with us to create revolutionary product collections, compelling and inspiring content, new internal associate programs and rally support for causes vital to women,” Victoria’s Secret wrote in the announcement post.
Shop Bieber’s lingerie picks ahead.
