Fall Ad Campaigns | POPSUGAR Fashion

Fall is here, and with the highly anticipated season comes a host of new fashion trends to keep up with, as well as high-end campaigns from your favorite brands for the best sartorial inspiration. Fashion brand campaigns run the gamut from featuring your favorite model to recruiting the most influential stars as their muses — and sometimes a bit of both. From Rihanna’s iconic photos in Louis Vuitton’s men’s spring 2024 campaign to Yara Shahidi as the new face of Jean Paul Gaultier, campaigns feature not only models, but some of our favorite actors and pop stars as well.

Kendall Jenner and Bad Bunny certainly made a splash as the stars of the Gucci Valigeria campaign. Photographed by Anthony Seklaoui, the couple are captured traveling together at an airport, with items from the Gucci Savoy collection in hand, including the GG Supreme duffel bags and suitcases. With styling by Alastair McKimm, Jenner and Bad Bunny wear coordinated outfits, just like they do in real life, in matching navy separates and logo-ready skirts and tops.

Of all the stars ushering in the new season, Kylie Jenner was one of the first to take the fashion world by storm with her jaw-dropping Acne Studios fall 2023 campaign. On Aug. 31, Jenner debuted as the brand’s new spokesperson in a series of grunge-inspired looks. Photographed by Carlijn Jacobs and styled by Léopold Duchemin, she wears an oversize denim jacket, the brand’s distressed 2023 jeans, and beige leather lace-up mules. Covered in body paint, she also sports dewy makeup by Ariel Tejada, wet black strands styled by Jesus Guerrero, and soft pink nails by Zola Ganzorigt. In one shot, she wears jeans, clear sunglasses, and a relaxed-fit dress as she drags her doppelgänger on the floor.

Another noteworthy campaign is, of course, Sofia Richie Grainge’s photo shoot for David Yurman. As a proud purveyor of the quiet-luxury trend, it was no surprise the 25-year-old Richie Grainge wore a white maxi dress with a rope-twisted strap and plunging back detailing, while accessorizing with the gold, silver, and rose-gold pieces from the brand’s legacy collection Sculpted Cable. “This campaign is about paving your own way: really being confident, taking direction, and being the leader of your own pack,” Richie Grainge shared at the time. She wore minimal makeup and a slicked-back bun in line with her sophisticated ensemble.

Most recently, Skims debuted their “Best of Skims” campaign featuring such lumnaries as Kim Cattrall, Hari Nef, Lana Condor, Coco Jones, and Nelly Furtado. Photographed by Vanessa Beecroft, Cattrall channeled her “Sex and the City” character Samantha Jones wearing the brand’s popular soft lounge dress in black. Her blonde hair was tousled to give a messy, undone look and she finished her outfit with pointy-toe black pumps. “It was so freeing to be able to pick my favorite SKIMS looks for the campaign, and the piece I loved the most was the Sculpting Mid Thigh Bodysuit,” Cattrall said in a statement. “It’s a phenomenal fit, and it makes me feel confident whenever I wear it.”

As we anticipate more stunning ads, look ahead for the latest fashion campaigns to inspire your fall wardrobe, from Coach to Skims to 7 For All Mankind and more.