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As a beauty editor, I see makeup trends everywhere, whether it’s IRL, on social media or on the red carpet. But in terms of the trends that people are actually searching for every day, us journalists keep an eye on Google data to see what the active search terms are. These are reflective of what people are really after—whether it’s a trending new beauty product or a makeup look.
Right now, it turns out that everyone is searching for natural smokey eye makeup. In fact, searches for this makeup look are currently at 4,500%. While it’s not new, it’s also nothing short of timeless— a brown smokey eye or wing is one of the most versatile yet simple makeup looks. In black or grey, the colours can look too intense outside of the evening, but brown and neutral tones instantly make it wearable. This iteration of the smokey eye can take you from work through to dinner and beyond, so it’s no wonder I see it everywhere. And currently, team Who What Wear UK are seeing it all over their FYPs on TikTok, as well.
