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If you know me, you know that I’m pretty particular about shopping. I have trusted brands and favorite retailers that I frequently turn to for everyday wear, workwear, and occasion dressing, and I rarely venture beyond my established preferences. Just the other day, however, I found myself browsing H&M’s website, and to my surprise, I was captivated by the stunning new arrivals. Everything, from the tailored wide-leg pants and classic jeans to the lapelless jackets and cozy knits, was beyond sophisticated and expensive looking. I had to do a double take to confirm that I was indeed on H&M’s site.
This unexpected discovery compelled me to share my findings. I decided to curate a selection of H&M’s most elegant winter items that ooze luxury and make it difficult for anyone to believe they were from H&M, a destination typically known for budget-friendly pieces.
If you’re after a refined and stylish wardrobe this season, keep scrolling to explore and shop the 30 H&M winter finds that your closet will thank you for.
H&M
Twill Jacket With Collar
None of your friends will believe you when you tell them that this jacket is from H&M.
Sorry, dark-wash jeans—I think black wide-leg trousers look much chicer than you.
I thought this was Khaite for a second.
You’ll find these in all of our recent H&M shopping guides. They’re that good.
H&M
Ava Ultra High Rise Wide Leg Jeans
These prove that you don’t have to spend over $100 to get a chic pair of jeans.
The fit and material make this tee look so expensive.
H&M
Shoulder-Pad Trench Coat
I mean, you can never go wrong with a simple trench coat.
I was shocked when I found these.
H&M
Alpaca-Blend Cardigan
If I owned this, I would never want to take it off.
Fashion people from London to Paris can’t stop wearing corduroy skirts and pants.
This looks so similar to Loewe’s Puzzle Fold Tote.
H&M
Shiny-Detail Hair Elastic
If you own a gold-adorned hair tie, I know you have rich taste.
The collarless design with the coated material is *chef’s kiss.*
I have no notes. Style this with a black turtleneck top, knee-high boots, and a mini bag.
H&M
Pointed-Toe Leather Pumps
Well, look at this—another pair of shoes that look designer.
H&M
Harper High Rise Wide Leg Jeans
From wide leg to baggy, H&M’s jeans are not to be slept on.
This perfect cardigan comes in brown, black, and ivory, but dark gray is my favorite.
H&M
Coated Hat With Fluffy Trim
If you didn’t hear, hats are huge right now. Learn more and get on board.
I’m stocking up on the black, chocolate brown, and ivory colorways.
H&M is seriously killing it right now.
You heard it here first: Square-toe shoes will rival pointed-toe shoes this year.
I know this is going to be flattering. Just look at those curved seams.
This also comes in black.
Trust me—these won’t be in stock for long.
H&M
Strap-Detail Tote Bag
Belted bags are an under-the-radar, highly chic accessory trend of 2025.
I just found your new raincoat. You’re welcome.
H&M
Short-Sleeved Cardigan
Short-sleeved cardigans are much more polished than long-sleeve ones. There, I said it.
H&M
Rib-Knit Collared Dress
Suddenly, every fashion person is wearing a sweaterdress with a fur coat and pumps.
Style with jeans or wide-leg pants.
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