The word “affordable,” however, is difficult to cookie-cut and is completely dependent on individual circumstances. One blatantly clear thing is that the pieces, which you’ll find via the brands we’ve hand-picked below, will likely never appear “affordable” when you compare them to their high-street counterparts, the retail giants that can (and do) sell dresses for £10 and coats for £20. Instead, we need to change our shopping mindsets.