“Obsessed” is a strong word, but I would say that’s the best way to describe how me and my fellow Who What Wear editors feel about Prada. The brand comes up in our conversations and Slack messages on a near-daily basis, and I think we’d all agree that we’d gladly give it all our money if we could. When we’re in the market to splurge on an investment piece, it’s often a standout Prada one that we turn to. And speaking of standout items, there are many of them right now. The brand has been churning out new arrivals for winter, and every time I scroll through its site, I’m blown away.
Between all the chocolate-brown suede, calf hair leopard print, shearling accessories, patent leather, and velvet, my Prada wish list is understandably lengthy. And after more than a decade as a Who What Wear editor, I’m pretty skilled at predicting when an item will go viral at this point. There are a handful of Prada items on my radar that are so good that I’m sure they’ll start selling out any day now (if they haven’t already). So if you’ve been saving up for an investment purchase or just want some holiday season eye candy, keep scrolling for the 17 new Prada items that are on their way to viral status.
Prada
Arqué Suede Shoulder Bag
This It bag got a chocolate brown makeover this season, and it may be my favorite iteration of the bag yet.
Prada
Patent Leather Ballerinas
These patent leather moccasin-style ballerinas are basically the only flats I can think about right now. (Heads up that the boot version is already sold out.)
Prada
Aimée Large Re-Nylon Shoulder Bag With Grommet Detail
The Aimée bag is already all over my Instagram feed, and this grommet version is sure to capture the fashion crowd’s attention.
Prada
Embroidered Single-Breasted Cashgora Jacket
A timeless Prada purchase if I ever saw one.
Prada
Teddy Bag Charm With Metal Ring
I cannot handle how adorable this bag charm is.
Prada
Shearling Driving Shoes
Prada
Soft Sound Small Leather Shoulder Bag With Charms
Prada did the work for you and pre-added the charms to this new bag.
Prada
Chocolate Printed Leather Loafers
I hate to break it to you, but these are already on their way to selling out.
A dream winter skirt if I ever saw one.
Prada
Arqué Naplak Patent Leather Shoulder Bag
Another new iteration of the Arqué bag that’s very much on-trend.
I found this hiding in the men’s section. You’re welcome.
Prada
Patent Leather Mary Jane Pumps
The perfect combination of quirky, retro, and chic.
Prada
Medium Leather Handbag
This one’s already fully gone viral, but I couldn’t not include it in this rich brown hue.
Prada
Patent Leather Slingback Pumps
These have all the makings of an It shoe.
Prada
Re-Edition Printed Leather Mini-Bag
As expected, Prada’s collection of leopard-print bags is quickly selling out.
Prada
Ribbed Jersey Skirt
Sometimes the simpler something is, the better.
Prada
Re-Nylon and Leather Medium Top-Handle Bag With Padlock
This new bag shape is sure to be on all the fashion girlies’ arms by fashion month.