Something I marvel at daily is just how many things there are to buy online. It’s overwhelming, to say the least—even for a fashion editor such as myself. It’s perfectly understandable if you just want to be told what to buy and where to buy it, and for that, you’ve come to the right place.
When someone asks me what to buy for a particular season or occasion, I’m not one to generalize things. I will tell them exactly what to buy in which color and give options for where to buy it. August happens to be one of my favorite times of year to shop, as the new fall items start to roll out and the season’s trends and It items take shape. It’s also when you’ll find the most robust stock at retailers of said new fall items. I don’t know about you, but when there’s something I want to purchase, and I see that it’s starting to sell out, mild panic sets in. So, let’s not put ourselves through that, shall we? We can instead start shopping some items with the most sell-out potential.
Since time is not on our side, let’s do what we came here to do. Keep scrolling to shop a tightly curated assortment of highly specific items that are likely to be sold out by September.
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Blue Suede Shoes by Zara, Ref, and Margaux
The song about blue suede shoes was certainly on to something. They’re one of 2026’s coolest shoe trends, and they make any outfit more interesting in an instant. These three pairs are my favorites on the market at the moment.
MARGAUX
The Fonteyn Flats
Dôen Longer Lace-Trim Shorts
Dôen pretty much started the lace-trimmed satin shorts trend with its Iona Shorts, and now they’re giving us a longer inseam with the new Irsa Shorts, a key component of the brand’s new pre-fall collection. The pretty shade of green is perfect for both summer and fall.
Citizens of Humanity French Jeans
Citizens of Humanity had me at the name, and the fact that these “’90s French Jeans” look as good as they sound is even better.
Citizens of Humanity
90’s French High Rise Straight in Amherst
Citizens of Humanity
90s French Straight Jeans in Dirty Martini
Posse Plissé
Posse’s latest collection includes an assortment of pretty plissé pieces, and to say that I’m obsessed is an understatement. Dress them up, dress them down—just do yourself a favor and wear them as often as possible.
Posse
Esme Satin Straight Pants
POSSE
Esme Strapless Dress
COS Purple Scarf
I’ve never ordered a scarf so quickly. When I came across this which perusing COS yesterday, I immediately knew that yes, I do actually need a little accent scarf if fall’s biggest color trend.
COS
Merino Wool Neck Scarf
J.Crew Rollneck Cardigan
J.Crew knows we all adore its Rollneck Sweaters, so it did us a solid and made a cardigan version. It’s fitted and it’s reversible, and it comes in four perfect colors.
J.Crew
Rollneck Reversible Cardigan in Mediterranean Olive
J.Crew
Rollneck Reversible Cardigan in Faded Lilac
Reformation Stella Satin Jacket
First Reformation released the stunning Stella Satin Coat in cream, and then came citrine and black. Then it released a cropped jacket version a few days ago, which I immediately ordered in cream when I saw it was already almost sold out.
Reformation
Stella Cropped Satin Jacket in Black
Reformation
Stella Satin Coat in Almond
Zara Red Jazz Flats
Early 2026 was dominated by white jazz flats. Are red ones next? According to Zara (and me), yes they are.
ZARA
Leather Lace-Up Flats
A.L.C. Taffeta Dress
I’ve been thinking about this crinkled taffeta dress daily since I first laid eyes on it. The style, fabric, and color options are all perfection.
A.L.C.
Faye Satin Mini Dress in Meadow Green
A.L.C.
Faye Dress in Persimmon
A.L.C.
Faye Dress in Light Canary
Valesque Crushed Velvet Mini Tote
Thanks to The Row, tiny minimalist totes are selling out at rapid fire. One of the most sought-after versions is the Valesque Thea tote, and its new crushed velvet styles will be sold out by September—trust me.
VALESQUE
Thea Leather-Trimmed Crushed-Velvet Tote Bag in Brown
VALESQUE
Thea Leather-Trimmed Crushed-Velvet Tote in Yellow
Staud Frog-Closure Top
The frog-closure jacket trend has evolved. Tops are the newest iteration of the trend, and Staud’s Silk Dupioni styles are particularly special.
STAUD
Vito Silk Dupioni Top
STAUD
Sami Silk Dupioni Top
Ugg Tasman Deconstructed Slippers
The only bad thing about fur-lined Uggs is that you can’t really wear them year-round. Ugg just solved that problem with its new Tasman Deconstructed Slippers. Only the inner sole is lined with fur, so you can wear them in much milder weather.
UGG
Tasman Deconstructed Slippers in Chestnut
UGG
Tasman Deconstructed Slippers in Sand
Polo Ralph Lauren Half-Zip
If you want to look trendy yet classic this fall, this is the perfect sweater to add to your wardrobe. The layering possibilities are endless.
Polo Ralph Lauren
Cable-Knit Quarter-Zip Sweater
