12 Makeup Trends That Will Dominate in 2024, Say Top MUAs

It’s that time of the year when we start looking forward to what the next 12 months will have in store in terms of trends. As a beauty editor, I’ve been reflecting on the skin, hair, makeup and nails trends that we’ve seen this year, and wondering what will come next. The past 12 months have seen several trends come and go, all thanks to the power of TikTok and Gen Z’s influence. Take summer’s “strawberry girl” makeup, which saw dewy, light berry tones on lips and cheeks. Or underpainting—the technique of applying your concealer and contour first and your foundation on top for a seamless result. And then there were the several beauty aesthetics and makeup microtrends like latte makeup and cherry cola lips that seemed to crop up almost weekly. If there’s one thing for certain, makeup trends are popping up faster than ever before, with no sign of stopping as we head into 2024.