It’s a funny thing, PerfumeTok. (That’s perfume TikTok for the uninitiated.) The term has over 10.2 billion views at this very moment, plus an endless stream of videos in which users gush about their favorite “secret” fragrances and the best scents to match a certain aesthetic. The niche community has birthed more than a few viral perfume sensations based on none other than these firsthand recommendations. It’s flipped the fragrance shopping experience completely on its head: You hear the review, you buy the perfume, and then you take your first whiff.
Of all the TikTok-famous options, I’d argue none is more beloved than Sol de Janeiro’s potions—namely, the Brazilian Crush Cheirosa ’62 Bum Bum Hair & Body Fragrance Mist. The hashtag #soldejaneiro62 has 119 million views on the app, with countless users claiming its vanilla, pistachio, and salted caramel notes transport you right to the beach. Still, it wouldn’t receive such fanfare if it didn’t actually live up to the TikTok hype. Rest assured, it’s well worth the praise. It’s an elevated gourmand that rivals other elixirs three times its price, so naturally, our beauty team loves it.
For those influenced by its PerfumeTok praise, you’re in luck! The brand is offering 15% off all products during Amazon Prime Day. That means you can score the sunny ’62 mist (among other best sellers, like the Brazilian Bum Bum Cream) for a fraction of the price. Find more details below, plus 10 other TikTok-viral fragrances to score during the mega-retailer’s iconic two-day occasion.
Sol De Janeiro
Brazilian Crush Cheirosa ’62 Bum Bum Hair & Body Fragrance Mist
#soldejaneiro62: 119,000,000 views
Notes: Salted caramel, pistachio, vanilla
Spritz this fragrance, close your eyes, and you’ll be instantly transported to the sunny beaches of Rio. Sweet, warm, and a little salty, this fragrance is heaven for all gourmand lovers.
Vacation
Vacation Eau de Toilette
#vacationperfumereview: 108,000 views
Notes: Coconut, banana, pineapple, orange blossom, pool water, swimsuit Lycra
I never thought I would want to smell like sunscreen. I mean, I usually cringe whenever I catch a whiff of overwhelming coconut. Then I tried Vacation, and my entire outlook has changed. People—myself very much included—became so infatuated with the brand’s aroma that they begged for a full-on fragrance, and Vacation delivered. It’s so, so good. You simply must try it for yourself.
Elizabeth Arden
White Tea Mandarin Blossom Eau de Toilette
#elizabethardenperfume: 1,900,000 views
Notes: Bergamot, orange flower, musk, cedarwood
The perfect blend of florals, citrus, and musk, this fragrance is a universal crowd pleaser. It’s light yet sophisticated, bright, and juicy with a hint of spice.
By Rosie Jane
Dulce Eau de Parfum
#dulcebyrosiejane: 15,800,000 views
Notes: Vanilla, hinoki wood, nude musk
My god, this perfume! It took the beauty circuit by storm when it first launched—I remember gushing about it with more than a few fellow editors at events. It’s a gourmand with some woody notes that give it a nostalgic, Y2K feel. I get compliments every time I wear it.
Juicy Couture
Viva La Juicy Eau de Parfum
#vivalajuicy: 102,500,000 views
Notes: Vanilla, caramel, amber, honeysuckle
Speaking of Y2K, remember when Alex Cooper wore the iconic Viva La Juicy perfume on her wedding day? The creamy vanilla, caramel, and amber notes make it such a romantic choice. Like Cooper, I wore it in middle school before I even knew what a fruity gourmand fragrance even was. I just knew that it smelled amazing. I love it just as much now, maybe even more so given the bubble of nostalgia I experience with every spritz.
Ellis Brooklyn
Salt Eau de Parfum
#saltellisbrooklyn: 44,000 views
Notes: Ylang-ylang, Tahitian tiare, ambergris
This fragrance smells like salty skin after a sunny beach day—warm yet fresh with a hint of sparkling floral. I practically bathe in it all summer.
Maison Louis Marie
Antidris Eau de Parfum
#maisonlouismarie: 6,500,000 views
Notes: Cassis, black pepper, white rose, tonka
Think of this as your modern rose fragrance. Black pepper adds a spicy touch to the opening notes, followed by the classic floral, and it is grounded by a base of tonka and clean musk. It’s so fresh and lovely.
Vera Wang
Rock Princess Eau de Toilette
#verawangperfume: 10,300,000 views
Notes: Peach, rose, jasmine, sandalwood, vanilla
True to its name, this perfume is light and sweet with a hint of mystery—a fabulous choice for a date night.
Pacifica
Beach Day Spray Perfume
#pacificaperfume: 4,200,000 views
Notes: Salt, sandalwood, orange flower, smoke
It may be called Beach Day, but this is not your average salty fragrance. It actually evokes a beach bonfire at sunset with notes of, yes, salt as well as sandalwood, violet, and suede leather to get that sunny-smoky bliss.
Lake & Skye
11 11 Eau de Parfum
#lakeandskye1111: 7,100,000 views
Notes: White amber, musk
Someone once stopped me on the street to ask what fragrance I was wearing after I waltzed out the door donning Lake & Skye’s 11 11. It smells so inviting and has bright and crisp notes grounded by a musk base.
Billie Eilish
Eilish Eau de Parfum
#billieeilishperfume: 99,100,000 views
Notes: Sugared petals, creamy vanilla, warm musk
This warm floral was an instant PerfumeTok hit. (It also has over 4000 reviews on Amazon.) Users can’t get enough of the soft, sweet scent. There’s nothing worse than a vanilla perfume that smells too saccharine, but this one keeps it elegant and interesting.
