10 Purple Hair Products to Help Maintain Hair With Blonde Highlights

Brighten up your blonde.

Purple blush may be currently having a moment, but purple hair products never go out of style for blondes.

To understand the magic of purple haircare for blonde babes, let’s get into a little bit of colour theory. On the colour wheel, you’ll find that yellow and purple are direct opposites — making them complementary colours. So, when a bright, cool-toned shade of blonde hair begins to fade or develops a warmer undertone after a few washes post-dye, purple pigment is needed to counteract those orange and yellow undertones that can make blonde hair look brassy. Essentially, purple hair products operate as toners to neutralize lighter colours like blonde, grey and silver (or even dark hair with blonde highlights!) and restore brightness.

If blondes get to incorporate gorgeous lilac-hued shampoos and deep violet conditioners into their haircare routines then perhaps they really do have more fun. Ahead, you’ll find 10 purple hair products that anyone with blonde hair needs to know and shop.

Dae Violet Hour Purple Shampoo

The key to this tone-correcting product is the violet pigments that enhance the depth and dimension of blonde, grey and even lightened brunette hair, while rich desert botanical ingredients like cactus flower extract strengthen hair strands and protect against breakage.

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Moroccanoil Blonde Perfecting Purple Conditioner

Even if you’re just touching up hair with blonde highlights, rest assured that your entire head of hair will benefit from using this offering from Moroccanoil. Formulated with the brand’s proprietary ArganID technology (which allows for moisturizing argan oil to penetrate the hair cortex), this lightweight purple conditioner not only helps to repair damaged hair, but also keeps unwanted brassiness at bay.

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IGK Mixed Feelings Purple Leave-In Drops

We’ve got no mixed feelings about these toning leave-in drops by IGK. After working a few droplets of this purple goodness into your favourite hair products, you’ll find you’ve created your own custom toning concoction that works to maintain blonde tresses in an instant.

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Amika Bust Your Brass Hair Mask

Following your purple shampoos and conditioners, you’ll want to coat your hair in slabs of this limited edition Bust Your Brass hair mask by Amika. Blonde tones are boosted. Brassiness is cancelled. Hydration is restored. And after a single use, this mask is clinically proven to increase the strength of blonde hair and prevent future breakage.

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John Frieda Violet Crush Shampoo

Lather up, blondies! Whether you’re a natural, highlighted, or colour-treated blonde, John Frieda’s Violet Crush Shampoo deserves a space in your shower. The crushed violet pigments within this product’s formula counteract yellow and orange tones, so your hair has always got that fresh-from-the-salon look.

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Dry Bar Blonde Ale Brightening Conditioner

Stay true to bright blonde highlights and dye jobs using Dry Bar’s Blonde Ale Brightening Conditioner. While its colour-boosting formula keeps your blonde locks looking bright and healthy, this conditioner also nourishes, detangles, and increases shine. And don’t let the pink bottle fool you, we promise it’s purple inside.

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L’Oréal Professionel Paris’ Purple Chroma Crème

To our beloved hairstylists, here’s a product your blonde clients will thank you for. L’Oréal Professional Paris’ new Chroma Creme is the result of a collaboration between the L’Oréal Professional Paris Color Labs and Haircare labs. The teams worked together to design this neutralizing shampoo formulated with professionally tailored dyes for blondies looking to cancel out yellow tones in search of a cooler shade of blonde.

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Redken Blondage Anti Brass Mask

Got five minutes? Boost your blonde with Redken’s anti-brass hair mask from the brand’s Blondage Purple Toning Care Line. Like magic, this ultra-pigmented purple hair mask transforms and corrects warm tones in blonde and highlighted hair right before your eyes.

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Verb’s Purple Leave-In-Mist

Leave-in hair care products do all the work so you don’t have to, and that’s why we love them. Lucky for blondes, one of Verb’s latest launches just so happens to be a purple leave-in mist that triples as a toner, detangler, and hydrator in one. Packed with purple ingredients like pro-grade violet and açai extract, it’s everything blondes need and more.

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Sun Bum Blonde Tone Enhancer

This blonde tone enhancer by Sun Bum draws from the power of violet extract and blue spirulina to revive cool tones and eradicate brassiness while keeping hair hydrated and conditioned. Plus, it slows colour fading so your dye job lasts even longer.

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