With new platform, Bethpage Credit Union boosts women entrepreneurs

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Bethpage Federal Credit Union is giving women entrepreneurs a boost with a new platform to promote their businesses. The platform comprises free advertising on high-traffic billboards, which the credit union has dubbed “Bethboards.”

Part of the credit’s new “Money Like a Woman” initiative, Bethboards are designed to showcase and celebrate women-owned small businesses that operate in the New York area, with digital ads strategically placed in areas that would benefit each business.

“Women-owned small businesses are at the forefront of redefining the way business is done, and we are excited to celebrate them,” Linda Armyn, president and CEO of Bethpage Federal Credit Union, said in a news release about the initiative.

“We want to hear the stories of female leaders that are making a difference in their communities and do what we can to help them increase visibility and achieve continued growth and success,” Armyn added.

The effort comes at a time when women-owned businesses generate an estimated $2.1 trillion in revenue, employ 10.5 million people and are responsible for $499.4 billion in annual revenue, according to 2021 estimates by the U.S. Department of Commerce.

Nominations and self-nominations are now being accepted and will be evaluated by a committee based on criteria including how well the business aligns with Bethpage’s vision of enriching lives and communities. To nominate a woman-owned business, click here.

The first two Bethboards are now live in Times Square. One features Long Island leadership and team development firm, MGXW Consulting, led by founders Mimi Bishop and Jackie Ghedine. Another celebrates Brooklyn-based family saving, financial literacy and smart spending app, Goalsetter, founded by Tanya VanCourt.

Inspired by women’s unique experiences, “Money Like a Woman” promotes financial inclusivity and celebrates women’s approach to finances. The campaign shines a spotlight on women as financial leaders, whether at the helm of a business or the heart of their household. It introduces a fresh, collaborative approach to finances—one that fosters empowerment and positive change for everyone.