Sephora to open at Tanger Deer Park as part of brand expansion

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A new Sephora store is slated to open at Tanger Deer Park this fall. 

The global retailer of personal care and beauty products will open a 5,000-square-foot location near the Offline by Aerie and Athleta stores at the 739,000-square-foot retail center. 

“Sephora’s arrival reinforces our commitment to elevating and diversifying the selection of brands at Tanger Deer Park,” Amaka Muir, Tanger Deer Park marketing director, said in a written statement. “We know our shoppers are hungry for the latest trends in beauty and wellness, and Sephora leads the category, offering an unparalleled and aspirational beauty experience with a comprehensive suite of price points and products.” 

The Sephora at Tanger Deer Park is one of five new stores the beauty products chain will be opening at Tanger properties nationally. The retailer will also be coming to Tanger centers in Charleston, S.C., National Harbor, Md., Palm Beach, Fla., and Glendale, Az. 

Expanding beauty and wellness offerings is part of Tanger’s overall strategy to diversify its portfolio with new brands and categories outside of apparel and footwear to enhance shoppers’ experience, including home furnishings, food and beverage, and entertainment, according to a company statement. Tanger has leased nearly 200,000 square feet of new brands since Jan. 2023, as the company seeks to attract younger and more affluent shoppers to join the more than 120 million guests who visit Tanger’s centers annually. 

“We continue to evolve our centers into true destinations by elevating and diversifying the overall brand and category mix across our portfolio, bringing in new, high demand categories and brands to attract the next generation of shoppers,” Stephen Yalof, Tanger president and CEO, said in the statement. “The expanded partnership with Sephora is an exciting step in Tanger’s growth.” 

Justin Stein, executive vice president of leasing for Tanger, said adding Sephora should be a successful partnership for both companies. 

“As the category’s leading prestige retail brand, Sephora will bring an elevated and aspirational beauty experience to our centers and enable us to offer our guests a comprehensive suite of price points and products in the beauty category,” he said in the statement. 

In its ongoing effort to diversify the shopping experience at its centers, the company officially changed its corporate name last November from Tanger Factory Outlet Centers Inc. to simply Tanger Inc. 

Publicly traded Tanger has a portfolio of 38 outlet centers, one adjacent managed center, and one open-air lifestyle center totaling over 15 million square feet, located in 20 states and Canada. Its centers feature over 3,000 stores operated by more than 700 different brand name companies. 

Founded in Paris in 1970, Sephora has more than 2,600 stores in 34 countries. It is owned by publicly traded LVMH, which has brands such as Louis Vuitton, Hennessy, Tiffany, Bulgari, Dior and many more under its corporate umbrella.