Listen to this articleNorthwell Health, headquartered in New Hyde Park, has created Northwell Studios, which will focus on working with filmmakers and distributors to develop and produce new content, the health system said Wednesday.
Toward this goal, Northwell Studios entered into a development deal with CreativeChaos vmg, a Creative Artists Agency-represented film and production company that is led by Ilan Arboleda and Tom Donahue. They will develop and coproduce scripted and unscripted films. Among the five productions underway include stories about Northwell’s clinical expertise, patient-centered programs and technologies, with a focus on employees and patients.
“We recognize the immense power of storytelling to connect with audiences on a deeper level,” Ramon Soto, senior vice president and chief marketing officer at Northwell Health, said in a news release about the creation of the studio.
“Northwell Studios represents a natural evolution of our commitment to purpose-driven and movement thinking, a framework we’ve pioneered to translate brand purpose into impactful real-world initiatives. Through entertainment, we can break down the walls of our hospitals, amplify the voices of our frontline heroes, and shed light on critical health and societal issues,” Soto said.
The creation of the new studios follows Northwell’s HBO documentary, One South: Portrait of a Psych Center, and earlier productions with National Geographic, Hulu and Netflix.
“Northwell and CreativeChaos have a shared vision and proven track record of using media and storytelling to raise awareness about the most pressing topics facing society today, to challenge the status quo and to inspire change,” Arboleda said in the news release. “Bringing our expertise in entertainment, production, and brand collaboration to such an innovative and respected organization is an exciting opportunity. Together, we look forward to developing compelling content that will resonate with audiences.”
In addition, Northwell Studios will continue to partner with established and emerging filmmakers, as well as writers and others to develop and produce content. The studio is committed to partnering with distributors to ensure the content reaches a wide, engaged audience.
The studio aims to tell authentic stories and maintain brand safety to prioritize patient privacy and brand safety throughout the production process.
