Long Island-based retailer opening its fourth location

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GOAT USA, an athletic and lifestyle apparel and accessories brand, will open a store in Tanger Outlets Riverhead Saturday. 

The new 2,984-square-foot location is the Plainview-based company’s second on Long Island and fourth overall, following others at Roosevelt Field in Garden City, Garden State Plaza in Paramus, N.J. and King of Prussia Mall in Pennsylvania. 

Founded in 2016 by Dylan McLaughlin, Rich Alfaro and T.J. Cristina, the company began its operations out of Alfaro’s grandfather’s basement, marketing its apparel line at live events like street fairs and concerts, according to its website. GOAT, named after the acronym for “Greatest of All Time,” grew as an online brand before opening its first retail store at Roosevelt Field. The company’s merchandise, which now includes a wide variety of clothing for men, women and children, as well as accessories, is also offered at Dick’s Sporting Goods and many other retailers on Long Island and throughout 36 states. 

GOAT USA’s three founders will host a ribbon-cutting ceremony at the new Tanger Outlets Riverhead store at 10 a.m. on August 10. Shoppers will be offered special discounts to celebrate the brand’s grand-opening weekend.