Foodie Card acquires media agency

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Syosset-based Foodie Card announced on Wednesday the acquisition of The Forking Group Agency, a media agency whose focus includes marketing independent restaurants and other industries in the hospitality sector. Terms of the deal were not disclosed.

Foodie Card is a dining subscription firm whose members receive a 10% discount at 2,800 participating restaurants. The company also provides marketing services to restaurants. According to the company, for every card purchased, a day of meals is donated to people in need.

“We are thrilled to introduce this expansion of our organization as we continue to demonstrate our commitment to innovation on behalf of the independent restaurant community,” Jared Katz, CEO of Foodie Card, said in a written statement.

“Our marketing agency, The Forking Group, solves the need to consolidate all restaurant marketing under one roof and allows our experts to deliver one voice across all media on behalf of our clients and their brands,” he added. “We believe this will empower our clients to achieve new business growth and success.”

Founded in 2020 by Genna Apfel, The Forking Group offers digital expertise including in social media marketing, influencer and community management, email marketing, paid media, digital reputation and location management, brand and design management, event coordination, menu creation and point of sale printing.

“The Forking Group was founded with a simple yet profound mission: to bring turnkey marketing solutions under one house so that our clients can focus on what they love – delighting customers with food and unforgettable dining experiences,” Apfel said in a written statement.

“We believe that every hospitality concept has a story to harness that will elevate its brand and attract new and existing clientele,” she said. “Our approach will help business owners reinforce their key strengths that differentiate them from the competition.”