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Fans think that Hailey Bieber‘s net worth has increased exponentially as the Rhode owner seals a deal with e.l.f. Beauty. As per the official press release, the cosmetic brand signed a $1 billion deal with Bieber’s Rhode. The news has not only shaken the beauty industry but also sparked a massive online conversation about her rising financial empire.
Why is ‘Hailey Bieber Net Worth’ trending?
Fans speculate that Hailey Bieber’s net worth can rise to a billion as she signs a definitive agreement for e.l.f. Cosmetics to acquire Rhode.
The company revealed that it paid $800 million upfront in a mix of cash and stock, with an additional $200 million set aside as a performance-based earnout over the next three years. Naturally, this news made fans speculate that Hailey Bieber’s net worth could see a dramatic surge in the near future.
In their official statement e.l.f. Beauty praised Rhode’s meteoric rise since launching in June 2022. The statement disclosed Rhode drove a total of $212 million in net sales in the past 12 months ended March 31, 2025.
Moreover, with e.l.f. acquiring the brand, more continents will sell Rhode’s products through several partnerships. e.l.f. stated their plans to launch Rhode’s first physical in-store partnership with retailer Sephora throughout North America and the U.K. before the end of the year.
Before the Rhode deal, Hailey Bieber’s net worth was estimated at $300 million, according to Celebrity Net Worth. Now, with the billion-dollar valuation tied to her brand, many financial insiders believe her fortune could easily triple, placing her alongside the wealthiest self-made celebrities.
The wife of Justin Bieber celebrated this significant milestone moment in her entrepreneurial career with an Instagram post. The 28-year-old gushed, “today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode.”
The mother of one also announced her new role, revealing, “I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty.”
Meanwhile, Justin Bieber celebrated his wife’s billion-dollar deal through social media. The Grammy-winning pop sensation took to Instagram to reshare the beauty mogul’s post.
