Jelly Ballet Flats Are the Shoe Trend I Didn’t See Coming.

It’s no secret that 2024 is the year of ‘90s fashion revival, with everything from leopard print to thong mules finding their way back into our wardrobes, and as someone who works in fashion, I’m often able to predict which trends will pop up as the new ‘it’ buy of the season. However, I have to confess that there’s been one controversial trend that I didn’t see coming.

The return of the jelly shoe trend that I often wore throughout my primary school years threw me off at first. Brands from The Row to Ancient Greek Sandals to Zimmerman have released jelly sandals, flip-flops and even heels for summer 2024 and fashion people are already on board.

Jennifer Lawrence was recently spotted in a chic red pair of jelly ballet flats from The Row. Pairing them with a classic white shirt and trousers, J. Law proves just how easy the shoes are to style.